A Folk Record Label Company

This slide shows the further research into a chosen Folk Music Genre Recording label.  I have found a Recording Label name 'Folkwit Records.' They specialsie in recording folk music, ideal for our group, enabling us to analyse the key features we need to include to succeed with our music video. 

Analysis of CD Cover - 'Peter Case'

Inputted below is a power point slide of a CD DigiPak analysed. The artist of the single was 'Peter Case' a modern folk musician. They clarity shown in the front cover of the album enables a variety of ranges of target audiences to interact with the DigiPak, through its simplicity and like able sand pale pattern.

Interview view with our Target Audience

The video posted below shows our groups focused interviews with a selected individuals, varying in ages. From the feedback collected we established that the majority of are interviewees would like a music video which could relate to a wider wider range of ages audiences, then limiting to just one specific age genre. The information from this focused group interview will be taken into consideration throughout our media project.  From the feedback gathered, our group now has an insight into each of are individual peoples preferred music genres. This will encourage our group to be more flexible, when deciding how to present our song,visually, and lyric wise.  

Brain Storm of Ideas for our Music Video

The CD DigiPak

The Compact Disc Digi Pak is a modern, stylish, alternative to the previous standard 'CD Jewel Case.'
The DigiPack is the patented term, belonging to the AGI Media. The Digi Pak typically was created
in 2000. The product features a 'gatehold',( similar to a book style opening function), outer binding.  The DigiPak also incorporates one or more plastic trays capable of holding a CD or DVD. The product was the first alternative to the previous 'Jewel Cases' to be used by the major recording companies in the music industry.

The DigiPak in the record industry is used for CD singles or special editions of CD albums. DigiPaks are self - contained and protect the disc greater than original 'Jewel Cases.'  The products can be deined to include graphics inside and out of the Digi Pak, enhancing the products visual appearance to the intended target audience.  Original 'Jewel Cases' could only include a paper insert and booklets, making them less up to date
and aesthetically appealing in todays current market.

Location Shoot

We took the journey to our location shoot. The location shoot was established on a hill in a
isolated field. This is were the performance shots will only take place, as we have a separate
location for the narrative cuts of our music video.                                

                                          Troopers Hill Filming Location Photos.

Ben Howard - Mood Board and Documentary Information

Ben Howard's Home Website

This slide below shows our groups intended song artist(Ben Howard) home website.

I have analysed and annotated on this power point slide below the main features which are incorporated into 'Ben Howard's', such as the theme, and how the website addresses its intended target audience. I have annotated also how the theme of the the website enables the user to understand the genre of the artists.

'Andrew Goodwin Theory'

Textual Analysis Screen shots of 'Band of Horses' - 'Is There a Ghost'

Textual Analysis Screen shots 'Band of Horses' - 'Is There a Ghost' - Second slide